Emerging paradigms in pharmaceutical care

• Author Details:   
• Mohammed. Sheeba Kauser ^*
• Prasanna Reddy Syamala
• M. Pushpalatha
• K.R Harshini

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Pharmaceutical care has evolved significantly in recent years, transitioning from a product-centered practice to a patient-centered model that emphasizes optimized therapeutic outcomes and enhanced quality of life. Recent trends highlight the integration of digital health technologies, personalized medicine, and value-based care approaches, all of which have redefined the pharmacist's role within the healthcare system. Advancements in pharmacogenomics, telepharmacy, and clinical decision support systems are enabling more precise and accessible medication management. Furthermore, the COVID-19 pandemic has accelerated the adoption of remote patient care and highlighted the critical role of pharmacists in public health initiatives such as vaccination drives and chronic disease management. This review explores these emerging trends, discusses the implications for healthcare delivery, and outlines the challenges and opportunities facing modern pharmaceutical practice. Emphasis is placed on interprofessional collaboration, healthcare policy developments, and the need for continuous professional education to keep pace with these innovations.

Keywords: Pharmaceutical care, Personalized medicine, Pharmacogenomics, Telepharmacy, Digital health, Clinical pharmacy, Medication therapy management